Five new niche magazines have been launched in Toronto today.
The magazines range from one aimed at bold men, to a magazine on how to live frugally but not cheaply in Toronto. There are also premiere issues of a magazine that teaches boomers how to use social media in business, one that helps young people design their first apartments, and one that looks at urban food in Canada’s largest city.
The creators of the 5 new glossy magazines unveiled them before a live audience at Centennial College’s joint journalism program with the University of Toronto. The magazines were critically reviewed by celebrity judges Doug Bennet, of Masthead Magazine, Donna Kakonge of Donna Magazine, Phil Alves, web designer for the TorontoObserver.ca, Jules Elder, of Omni Television, and Ted Fairhurst, coordinator of the journalism program.
While the magazines began as required course work, they will likely continue to publish in the future, as the creators are negotiating distribution deals with suppliers, and working on business plans to have Torontonians grab copies of their product in the TTC, pick them up at Bed Bath and Beyond, at Ikea, at training seminars for technophobes, at health food stores and farmer’s markets, and on university and college campuses.
From stories about which is the best pizzeria on Spadina, to an interview with design icon Debbie Travis, the magazines showcase hot new trends and untold stories that provide audiences with content they can’t find anywhere else.
How about dumpster diving nights, where activists from Food Not Bombs Toronto raid grocery store dumpsters, then cook the food for the homeless? Or how to use The Sims video games to design your own room? Find out who the leaders are in the coupon and group deal industry in Toronto. Learn how businesses are using social media to attract blind customers via their computers. See Toronto’s hottest babe, who is not only beautiful, but smart!
Special thanks to Donna Kerry of Advisor.ca, and Paul Williams of Benefits Canada magazine, both from Rogers Publishing, and Kelly Dirken of Ironstone Media for acting as mentors to the students throughout the semester.
Congratulations to all the writers and photographers and good luck as your circulations grow from 1,000 to 500,000!